The Breakfast Creek Lifestyle Precinct in Newstead is a full-service, multi-storey motor dealership that brings together a Mercedes-Benz history museum, retail and dining facilities, service facilities and multiple showroom levels to create the ultimate, unique Mercedes experience.

With a collaborative design phase that was led by Cottee Parker Architects, the lifestyle precinct Newstead is a landmark building for Mercedes in Australia and is set to rival its European flagship stores. Innovatively delivered through the use of BIM technology and by working closely with all stakeholders, the Mercedes-Benz Lifestyle Precinct project is set to transform automotive retail in Australia.