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Domino’s Pizza Flagship Store


Project Description:


A strategic review of Domino’s current retail stores presented Cottee Parker with an opportunity to help the popular enterprise convert their stores to the first ‘Green’ quick service retail restaurant chain.

This process involved reinvigorating the Surfers Paradise flagship store’s appearance and functionality, as well as creating a unique selling point not previously accommodated in the Australian take away food market.

The Domino’s flagship store reflects this overarching principle and brand message through unique finishes, furniture and fixtures that will be replicated across all Australian Domino’s stores. The overall integrated design solution incorporates environmentally sustainable elements and a repositioned look. Domino’s flagship store engages the local community by offering a variety of seating options and reimagined product range.

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